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Friday, 8 July 2011

Fiat by Gucci

Yes, si, you read it right, a collaboration between Fiat and Gucci which could not have come at a better time for my 24 year old daughter. She was pondering her choice of car to replace the Mini Cooper convertible she drives at the moment, something with the same cool vibe, as easy to park and a real head turner and now all she has to do is choose between black or white. A car to match your bag, why hasn't this been done before? Might it develop into new season, new bag, new car - the IT car the Fiat 500 by Gucci. If I were choosing it would be black, I know white is really on trend at the moment, but black is a classic.

I first really noticed the Fiat 500 on an Italian road trip, couldn't avoid it actually, because we were driving the wrong way down the dual carriageway from Rome to Naples straight into an oncoming Fiat 500 rally, and this was entirely the fault of the satellite navigation system which we were obeying to the letter without taking into account driving on the right. Honestly what is wrong with a map?

Second experience in a Fiat 500 takes some beating, we were on another Italian road trip in a group of 200 people, paired up in Fiat 500s and driving from Venice (the Cipriani) to Lake Como (Villa D'Este) via Sirmione and Mille Miglia Museum, now that would have been the time to be in the Gucci version. What a brilliant little Italian car for nipping along the Italian highways and byways, not to mention the hair raising coastal roads that run along the Western coast of Italy.

In a stroke of genius, the Fiat 500 by Gucci was launched in Milan fashion week, alongside the latest must have looks, and now the glorious photos are in the glossies, it's the epitome of chic, but affordable at £14.565 on the road. How long before there's a waiting list I wonder?

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Viral video by ebuzzing


  1. Just to let you all know, sorry I haven't done any posting recently - just had this offer from e-buzzing to have a go at a sponsored post - hope you are ok with it - the stories are true, but I completely forgot to mention that my son's girlfriend also has a gorgeous pale blue Fiat 500 with a red leather interior and cream steering wheel - fantastic. I will be back to blogging, reading and writing in earnest next week x